Posts Tagged: Cool SEO Tools

Recommended SEO reading & how to read it!

I’d be willing to bet that few of my friends or associates NEED to read relevant industry news and opinion as much as I do. Working in the industry is challenging and exciting, not least because of how rapidly changing, complicated and advanced it is becoming. If I don’t keep up with whats going on in the industry daily I feel like i’m out of touch. A little OCD maybe, but ¬†whether you are a fellow SEO or site owner or marketer it’s important to keep up with the latest best practises and tactics that can improve your site or your clients sites performance.

In this post you will find:

  • Recommended reading for basic, advanced SEO and latest news
  • Recommended reading specifically for Worpress SEO
  • Recommended reading for PPC
  • Manageable ways to read SEO
Recommended SEO reading
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Page title and meta description length tool

Ok so we all (should) know how important page titles (or meta titles) and meta descriptions are. Page titles help you rank for keywords and meta descriptions really help increase your CTR (clickthrough rate) from search engines. Page titles also being your search result title (most of the time) also greatly helps CTR so you wanna get the title and meta description length right, right?

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Find and fix duplicate page titles and reap the ranking benefits

If your site has a lot of pages and especially if its an ecommerce web site one of the really quick and legit gains you can make in the SERPS is by addressing the duplicate page titles you may have on your site.

Why are duplicate page titles bad?

Page titles still remain ‘the’ most important on-page element in helping to rank for specific phrases so having a whole bunch of page titles that are duplicate, and worse – not even representative of the page content/product is a really wasted opportunity. Unique and descriptive page titles should be one of your SEO priorities. Ensuring all your page titles are unique and represent the page content is a major step to maximising the number of pages on your site that can rank well for a wide variety of terms.

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