Here’s some of my posts that don’t fit into any recognised category. They’re usually a little odd!
Remarketing as a means of recapturing traffic and growing sales can be a powerful tool for web reliant businesses and the platforms and opportunities available to marketers that facilitate remarketing are growing and becoming more sophisticated. Here a few simple but powerful tips to help you get the most out of your remarketing.
1) Decide exactly who you are going to remarket to and test variations of that audience
For example targeting cart abandoners is likely to produce higher conversion rates as that audience already ‘almost’ bought and are more likely to be convert than other site visitors. You could also try targeting cart abandoners from yesterday v the last 30 days and see how ROI compares.
I noticed recently that many of the pages i’ve been working hadn’t been cached by Google for an unusually long time and that typically and probably not coincidentally those cache dates were mostly the 21st or 22nd October. I started looking at random other sites, big ones like booking.com and noticed the same thing there. Since then there has been the odd comment about it in Moz q&a’s and now it’s come to the attention of Search Engine Roundtable (https://www.seroundtable.com/google-cache-dated-19497.html) and I expect it will become a more mainstream topic in the SEO world.
What is conversion tracking?
If you want to succeed with Adwords you need conversion tracking set up. Conversion tracking allows you to measure KPIs of your Adwords campaigns i.e. form fill enquiry, brochure download, sales etc. With conversion tracking you can easily identify what is producing conversions and identify what the cost per conversion is, giving you the data required in order to make for example bid changes per keyword. Lets look at a simple example…
As I write, new top level domain extensions (TLDs) are being released, which will drastically change how the url landscape will look forever. Since the dawn of the internet we have all been used to .com, .co.uk, .net and so on. That’s about to change.
The course is accessible via a secure link emailed to ‘students’ every few days. I recommend it to anyone that wants to increase the marketing performance of their site. Each of the 11 parts is very easy to understand, provides clear and often illuminating practical theory as well as examples that support what is being taught. My only criticism if I were to have one is that the focus is very much on lead generation rather than ecommerce, although much of the course applies equally to both types of site.
Like many people I get spam SEO emails every day. I don’t get annoyed, they are often quite funny. Here’s some good ones I had recently.
Wow hasnt the Google search engine results changed over the years?! Driven by advancements in its paid advertising model, Adwords, rich snippet mark up and Google’s seemingly growing desire to dominate particular search queries with its own web inventory things look a whole bunch different to a decade ago. Hell, they look a whole bunch different to last year! Inspired by Rock Cheetah’s recent post about how Google returns search results for hotel queries I wanted to take a look at and document the multitude of different items and features that show for a ‘typical’ search result, also hotel themed.
Understanding and where possible taking advantage of the various snippet types, ad units, extensions and features can be extremely beneficial to your SEO efforts e.g. the review rich snippets in organic search results can really help clickthrough rates.
Yes, thats right you can trademark a colour.
Was astounded to see this on the hotel aggregator Late Rooms web site footer….
I did a quick Google to how this was possible, after all surely no-one can own a colour? Are they going to sue a bunch of flowers or a poor old butterfly for infringement?
I was then even more astounded to find its common practise
Ok so we all (should) know how important page titles (or meta titles) and meta descriptions are. Page titles help you rank for keywords and meta descriptions really help increase your CTR (clickthrough rate) from search engines. Page titles also being your search result title (most of the time) also greatly helps CTR so you wanna get the title and meta description length right, right?
I started this blog recently as I wanted to make a serious effort to re-humanise my work, what I have to offer professionally and the knowledge I have to share. I want to keep up with that and make this blog something to be proud of and that will attract a willing and new audience. Its a pet hate of mine starting and not finishing new web projects (ive done that lots) but I will continue with making this site something to proud of.
Without going into detail (heres not the place) my wife and I have had some tragedy in our lives recently, and although our situation isnt as dire as it could have been, it has put a strain on work and simply just doing everyday stuff. Im slowly getting my head back in ‘the game’ and ill be publishing more regularly on here…