Posts from: April 2013

Adjusting bidding by most specific location retired from Adwords Enhanced Campaigns

Ive written here a few posts about the new Adwords Enhanced Campaigns and proclaimed just how cool it was to now be able to bid by location at the most specific level available, usually, zip or suburb. This is particularly useful where physical or other boundaries might mean someone living in zip code x is twice as likely to convert as someone a couple miles away. I reported earlier that functionality seemed to have dissapeared and can now confirm its gone after just a few weeks in service.

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